Rise Mentoring APAC

Rises’ APAC programme has been for two years and follows the same format and structure as the UK programm.

Mentees receive 1-2-1 support from a leading representative from the industry, as well as meeting at least once a month for career development training, fireside chats, industry events and networking. These sessions can include areas such as LinkedIn training, resilience, assertiveness training, personal branding and career mapping.

In 2021, we have 15 mentees on the programme from Malaysia, Japan, Australia, and India.


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Success Stories


Azrina Jane Abdullah

Since she was young, Azrina Jane has been curious to learn new things and is constantly looking to pick up new skills or get involved. She is a very versatile person, adaptable, flexible and all-round kind of person. Having to step in the broadcast industry 20 years ago was never her plan, as she was more of a IT related person, but because it is something out of ordinary in Malaysia that attracted her to the industry. Azrina Jane's family are architects and she was lucky enough to get my hands on Autodesk 3D Studio when her dad's company was the first architect firm to be digitizing back in the 90s. Ironically now, I am with Vizrt.

Catherine Van Raemdonck

Catherine is a Sales professional in the media industry, and is also a third culture kid who's worked and lived across Europe, the US and Asia. Catherine has been in Asia for 13 years, working in Cambodia and Singapore in various fields of Law, Business and Media. Currently at Brightcove, she helps customers succeed with videos through the Brightcove online video platform.

Chika Nemoto

After graduation, Chika had worked in the travel industry and had some experiences to conduct the tours to the foreign countries. With the interests in the international trade business she pursued a career at the NVOCC. In the middle, Chika made her dream to live & work in a foreign country happen (while lived in the US for 6 years she got the associate degree, doing some part-time jobs and then was empoyed by the local Customs broker ) She learned the cultural differences in the diverse environment and enjoyed the experiences to communicate with many people from various countries. After coming back in the home country, she continued to work in the trading related jobs, such as purchasing, logistics. Then Chika has been engaged in the order management for 13 years in Tokyo, Japan.

Karen Siaw

Karen Siaw is an Inside Sales Executive at Ross Video (Singapore) Pte. Ltd. Her main duties include conducting daily inside-sales activities, creating sales leads, initiating prospect calls, preparing quotes and managing sales pipeline for revenue generation. Prior to joining Ross Video in 2017, Karen has 11 years of extensive inside sales experience in the Semi-Conductor industry notably WPG Holdings, Venture Corporation and Future Electronics. Karen’s current portfolio requires her to deliver high quality customer experience consistently and maximize sales revenue to achieve the monthly budget set for her. Karen enjoys jogging and cycling with her family. She is also passionate in travelling, fine dining and watching movies.

Mia Tan

Mia Tan come from a chemical engineering background but then turns into an inside sales during her second year of career journey. She in new and fresh to the live production and broadcasting engineering but it is always not too late to learn new thing. At work and life, she uses to believe "People won't remember what you said or did, they'll only remember how you made them feel". Hence, she is always smile.'

Olivia Grimshaw

Olivia Grimshaw started her career in London in the Theatre Industry and transitioned to commercial television. After relocation to Sydney, Australia Olivia continue in broadcast operations for cable and commercial television, gaining extensive experience in managing projects and departments. More recently coming back from 3 years in The Netherlands, Olivia worked for National Rugby League managing projected across the Digital Operation department. Olivia has newly started working as a Customer Success Manager APAC at Grass Valley.

Rupali Sarkar

Rupali Sarkar is currently working as a Senior Sales Executive at ARK Infosolutions, Mumbai, a renowned media distributor organization in India. In this role, she is responsible for the end-end business development and management across West India for AJA Video Product sales. She works closely with end customers and resellers/partners to improve workflows and constantly build and maintain long-term relationships with them. Rupali possesses 10+ years of rich and diverse experience in Media Broadcast and AV industry across Sales, Pre-sales, Engineering and Business Development and she really enjoys the process of taking an idea and turning it into a real project. Having started her career with an intense passion to work in the creative world, she completed her education in electronics and telecommunications engineering with a post-graduation in media management. She is always keen to learn new skills and aspires to become a Coach and content Creator in the future.

Sheila Chong

Sheila Chong is currently a Senior Product Specialist with Grass Valley. She has over 20 years of experience in the broadcast industry, majority of it in an engineering role. Having worked in broadcast provider facilities, customer-owned facilities as well as on the vendor side, she understands the differences on the way each works and the challenges each faces. Sheila takes pride in setting up production systems and providing trainings for her customers in the ASEAN region.

Sing Yee Lee

Sing Yee is a senior solutions architect at Grass Valley Singapore Pte. Ltd. She is a highly experienced broadcast professional, with 16 years of experience in the news and media production industry. She is responsible for the pre-sales activities and project management in the East Asia region. Sing Yee gained a Bachelor Degree of Information Technology (Hons) from University of Malaya, Kuala Lumpur, Malaysia in March 2005. She is keen on exploring new technologies and meeting new people.

Vivian Yu

Vivian Yu is a Regional Marketing Manager, APAC at Ross Video Limited has been working in broadcast Industry for more than 10 years, working her way up from coordinator to where she is today. She takes pride in providing the best result in her job functions. Vivian has been recognized by her highly organized, eyes for detail, compassion, strong team-player attitude, engaged across the Asia team. Allow her to be respectful across the region. She is also a very hands-on mother of 2. During her downtime, she enjoys get together with friends over cheese and wine. Spend quality time with her family members outdoor like cycling & hiking.


Divya Jain

Divya Jain, a Senior Broadcast Engineer with an experience of 7 years in the industry. Roles and responsibilities include News station solution/workflow design, broadcast technical support and implementation. Certified in Octopus8 Newsroom Computer System and AutoDesk AutoCAD. Enthusiast learner and adaptive to change.

Leena Singarajah

Leena Singarajah is a senior executive with 26 years of commercial results and leadership and the sports, broadcast, media, and content industry. Her extensive experience covers commercial and growth strategy, securing and managing key client relationships, financial performance and profitability. She is also well versed and thirves in global mindset and cultures. She has previously worked for ESPN, ESPN STAR Sports, IMG, Scripps Networks and A+E Networks. A major focus in all of Leena's roles have been to develop business strategies to grow distribution, audience and ultimately monetisation. She has launched television channels, created digital content platforms, built local and regional advertising sales franchises and led businesses through digital transformation. She has also helped companies enter new geographical territories, diversify product portfolios, and convert strategies from B2B to B2C. During her sports career, Leena was responsible for content acquisition and programming for the ESPN and ESPN STAR Sports channels where she managed a multi-million dollar regional budget and acquired over 10,000 hours of programming negotiating with over 100 global sports rights holders and distributors. Specifically during her 15-year sports agency career at IMG, she was responsible for overseeing content and channel distribution of the world’s largest sports catalogue into Asia, as well as responsible for business development and other media-related activities for IMG Media across Asia Pacific. She has worked closely to help global sports federations like the IOC, ATP, European Tour, MotoGP, Wimbledon, Tennis Australia, and the FIVB expand their footprint into Asia Pacific, as well as working with Asian-based sports federations grow their footprint globally. She helped to launch Golf Channels across South East Asia in the 2000s as well as IMG’s first and fully-owned 24-hour sports channel, EDGESport.

Marc Bruce

Marc has over two decades of experience in the media industry, currently holding the position of Managing Director, APAC for Encompass Digital Media. Starting as a runner at Todd-AO, Marc then spent the first decade of his career in various operational and project based roles before moving into the commercial side of the business at Encompass Digital Media in 2010. Over the following eight years, Marc was central to the transformation of the Encompass EMEA business via the on-boarding of multiple new regional and international clients in both the linear TV and digital space. In 2018, Marc took on the role of Managing Director, APAC, relocating from London to Singapore in the process.

Mark Cooke

Mark is Director of Sales, Asia for Ross Video having worked with Ross Video for 7 years in various Technical Sales and Sales roles across Europe, Africa and now Asia in the Live Production industry. Mark is responsible for sales and marketing strategy and execution in the Asia, headquartered in Singapore with teams across the region. Mark is passionate about supporting performance improvement and excellence as Ross continues to grow internationally. Having lived in UK, Netherland’s and Singapore the opportunity to work with new regions and personalities in Asia continues to develop his personal understanding of different cultures and perspectives. Outside of Live Production, Mark is passionate about sports, especially football. A qualified football coach with experience developing both youth and adult teams in the UK and Netherlands.

Mellissa Soobratty

Senior Media Director at World Table Tennis (WTT) and oversees all areas related to content to drive forward and further professionalise the organisation’s vastly expanding media operations. This includes overseeing commercial broadcast deals, live production plus social and digital media. She has accrued a wealth of experience in the fields of sports media, OTT, business development, strategy, and production over the years both in Europe and Asia. Her previous roles include Vice President, Media at Football Marketing Asia (FMA), Business Development Director, APAC at Endeavor Streaming plus commercial roles at StarHub, Setanta Africa, Fox Sports, and BBC Worldwide.

Nancy Curiel Diaz

Nancy Diaz Curiel is managing director at Digigram Asia Pte Ltd. She has been working for Digigram for more than 10 years, in the audio broadcasting industry. She oversees the company's strategy and sales across the APAC region with her local team based in Singapore. Passionate about people and new technologies, she has been dedicating her efforts in increasing her company's market share in the region, while developing a trustworthy network of partners and resellers. This third culture kid loves sharing and communicating with others, and is currently involved in a mentorship programme with a reputable French university, sharing her experience, network and guidance with young graduates. She is looking forward to learning from new inspirational personalities and contributing in empowering women in her side of the world.

Peter Bruce

Peter Bruce is a 30+ year veteran of the broadcast and media industry. He started his career in a production studio at Digital Visions, Austria. Peter has worked with the innovative pioneering companies such as AMPEX, Sony Broadcast and BTS / Philips Broadcast/ Grass Valley in the APAC region. Establishing the IABM APAC regional office in Singapore of which he ran for 6 years. Peter is now the Director of Business Development for Elevate Broadcast in Singapore. Developing business from their range of eCommerce, eLearning Platform, Systems and Production Services.

Pip Warren

Pip Warren has been employed variously in television and predominantly international News and Current Affairs, all her working life. Born in London, England where she started her broadcast career, Pip then went on to live in Hong Kong for 7 years before emigrating to Australia in 2003. Pip now lives in Melbourne, is an Australian citizen and works for Avid, a broadcast hardware, software, and solutions provider, headquartered in the USA. Originally trained as a Video Editor and then a Director, she worked for a London production company followed by Sky TV in the UK, and then Star TV in Hong Kong as the News Operations Manager, overseeing News and Current Affairs, and the complete startup of Star News India. Pip moved to Australia to take up a senior managerial position with the ABC. She now works as a Broadcast Consultant for Avid managing and delivering services worldwide. Pip is pleased to still find that she still very much enjoys what she does and the company of likeminded professionals. Still motivated by innovation and always finds great satisfaction working with her clients who she also considers her colleagues (mostly). Pip is a Life Member of the Hong Kong Foreign Correspondents’ Club, and a member of the Brighton Yacht Club, a PADI – Dive Master and qualified as a Prince2 Production Manager Practitioner. If there’s time, Pip chooses to go travelling, sailing, diving, cycling, swimming, eating out or cooking, and as many new things that she can find to do.

Shad Hashmi

Shad Hashmi is a digitally-focused broadcast executive with broad T.M.T. expertise. His previous role at BBC Studios saw him launching digital products across the Global Distribution division, leading on partnership initiatives with Telcos and running broadcast operations. Prior to this he held commercial and engineering roles at Encompass Digital Media and CNBC. Shad also tries to give back to the broadcast community by spending his time mentoring as well as working on his Linked In vlog: T.M.T. 10 Cents focused on digital transitions and the Media, Telco and Technology.

Sharifah Ahmad

As the CMO and Head of Global Projects for Torque Video Systems, Sharifah orchestrates all aspects of publicity and driving brand growth in line with the overall business strategy, while supporting operational execution. She also oversees project management, from initiation to implementation. In between business travels and demanding project schedules, thanks to a supportive work environment, Sharifah lives the spirit of volunteerism through various community services, as well as academic programmes with the youth.