Title: Marketing Manager, Products [Marketing Manager I]
Dept: Marketing (711)
Reports to: Director of Product Marketing
Direct Reports: None
Works Closely With Marketing Manager(s) - Regions, Marketing Manager(s) - Products, Marketing Manager(s) - Verticals, and the Corporate Marketing Team, including the Communications, Digital, Events, and Product Teams.
Location North America or EMEA

Overview

As the Marketing Manager - Products, your primary responsibility is to create demand for products and services through effective marketing strategies. This role binds product strategy to sales and marketing tactics, driving success and achieving results. You will be the product evangelist and play an integral role in go-to-market product launches.

Attention to detail and an eye for quality are critical to your success, along with an ability to present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

In addition to the marketing team, you will regularly collaborate with product teams and, on occasion, the sales teams. This requires strong diplomatic skills, including knowing when to push back and when to dive in.

What we offer:

Ross offers competitive salaries and comprehensive health plans, as well as several perks to help you perform at your best - including flexible hours, generous paid time off, fitness/wellness allowance, employee share ownership program, development support and a ton of fun social activities and events! Best of all, you will be part of the Ross Video family, and we’ve got a pretty energizing environment her.

Responsibilities

 •  Go-to-Market Strategy & Execution

o Support the product teams in building and implementing comprehensive go-to-market plans, ensuring consistency across communication channels and maximizing overall marketing ROI.
o Develop ‘always on’ marketing for products once launched to keep building momentum to support the retention of existing customers and the acquisition of new customers.

 •  Customer-Centric Positioning & Messaging

o Collaborate with product management teams to create compelling, customer-centric positioning and messaging - ensuring ‘customer voices’ are prominent.
o Translate product strategies and complex product features into clear, compelling benefits and value propositions that resonate with customers.
o Infuse a deep understanding of customer needs and preferences into marketing materials, enhancing value clarity to our target customers across multiple regions and verticals.

 •  Sales Enablement

o Collaborate with product management and the marketing content team to create high-impact sales collateral, training materials, award submissions and competitive intelligence tailored to multiple regions and verticals.
o Map product messaging to content strategies that mirror the sales process, including building assets to support the growth of business partners.

Job Requirements:
 
Knowledge/Education/Training/Experience:  

 •  5+ years of product marketing experience
 •  Bachelor’s degree or diploma in Marketing or Business or Engineering (with appropriate marketing experience)
 •  Proficient in productivity applications such as Microsoft Office, Outlook, Asana, Aha.
 •  Comfortable using collaboration and CRM tools and Marketing Automation tools such as Salesforce, Marketing Cloud Account Engagement, and Google Analytics.
 •  Excellent people skills to interact with colleagues, cross-functional teams and third parties. Team player!
 •  Excellent written, oral and presentation skills.
 •  Strong preference for broadcast industry experience and B2B environments.

Other:

 •  Valid passport and willingness to travel to tradeshows and events, as required.