Marketing Executive

About Rise

Rise's mission is to foster diversity and gender balance in the broadcast media and entertainment technology sector, specifically within the domains of engineering, technical operations, sales, marketing, and business. We are committed to providing equal opportunities for women by implementing various initiatives:

Delivering our renowned programmes: including our annual mentoring program in the UK, Europe, North America, and across the APAC and ANZ regions. This program has received prestigious accolades and aims to empower women in the industry. Our C-Suite programme, and new programmes such as our residential Career Accelerator and Upskill!

Recognising and honouring the exceptional skills and achievements of women across the industry through our highly regarded Rise Awards, which serve as a platform to celebrate their contributions.

Membership to individuals of all genders, granting access to regular networking events, seminars, workshops, and conferences. This inclusive approach ensures a supportive environment for fostering connections and professional growth.

Inspiring, educating, and informing the next generation of talent through our Rise Up Academy program. This initiative equips aspiring individuals with the necessary tools, knowledge, and guidance to excel in their careers within the industry.

By joining Rise, individuals will have the opportunity to work in non-craft roles for broadcast manufacturers, service providers, and broadcasters. We strive to create an inclusive and thriving workforce that leverages the diverse perspectives and talents of its members.

Candidate must:

• Have 2 years marketing experience, either agency-side or in-house
• Experienced in managing Hubspot
• Proven background of working with B2B brands/associations and able to promote through all marketing platforms
• Have excellent communication skills and are creative with the ability to create great original content (written and visual)
• Have experience executing and coordinating digital and social media campaigns in particular
• The ability to forge new stakeholder relationships, such as sponsors, media partners and nurture existing ones
• Be an excellent timekeeper

Job description

This is a remote first role - we have access to an office space in Holborn and attendance will be required at events.

Key responsibilities

• Support the Managing Director in delivering agreed activities for Rise
• Create and execute on digital marketing campaigns
• Strategic Planning: Define objectives, target audience.
• Compelling Content: Develop event-specific landing pages, email campaigns, social media posts, and ad creatives optimised for engagement and conversions.
• Data-Driven Optimisation: Monitor performance metrics (e.g., click-through rates, registrations) and refine strategies in real-time.
• Post-Campaign Engagement: Follow up with attendees through thank-you emails, post-event surveys, and on-demand content to nurture long-term relationships.
• Production of monthly newsletter
• Update and maintain website (Hubspot)
• Work with our PR agency partner Bubble
• Support our global chapters and international hubs with marketing elements for events and other activities
• Work with our trade show/events team to promote events that Rise exhibit at/attend
• Bring fresh ideas to Rise to deliver effective marketing campaigns
• Create media partnerships with global industry press/publishers
• Work closely with Rise’s creative agency, where needed, to to design marketing materials such as brochures and adverts
• Write and proofread marketing copy
• Produce creative content, including videos and blog posts
• Run social media channels independently (e.g. LinkedIn, X, Instagram, Facebook and YouTube) and report plans and results
• Create social media templates (on Canva or Viddyoze)
• Promote the Rise Awards and all of its other programmes
• Organise and attend events virtually and physically for Rise such as webinars, exhibitions and trade shows
• Arrange the effective distribution of marketing materials
• Help track marketing performance and return on investment
• Help create monthly reports
• Carry out basic keyword research
• Some event planning and management would be advantageous

Reporting to

Managing Director

Salary band / benefits at this level

The Marketing Executive will be offered a fantastic package including:

• Competitive basic salary £35,000
• 20 days’ holiday and Christmas period closure break
• Additional day off for the day of your birthday
• Statutory pension
• Training and development programme
• Mobile phone for business use
• Laptop

Proposed start date

ASAP

Application deadline: 31/12/2024